Choosing The Right Plan For Your Business

Created by Devina Eilien, Modified on Wed, 21 Jan at 4:09 PM by Devina Eilien

ServiceSubscriber offers two plans designed to grow with your business: Starter and Growth.

The Two Plans Explained

Starter Plan

$29/month + 2% transaction fee

The Starter Plan is best for businesses just getting started with subscriptions, testing the subscription model to see if it fits their business, building their first customer base from scratch, and keeping initial costs low while learning the system.

Perfect for:

New service businesses launching for the first time
0-20 customers (subscribers and one-off purchasers combined)
Lower monthly transaction volume
Testing market demand with both subscription and one-off purchase options

Growth Plan

$79/month + 1% transaction fee

The Growth Plan is best for businesses that are already established and actively growing, processing higher monthly revenue through both subscriptions and one-off purchases, scaling their customer base significantly, and looking to minimize transaction fees as volume increases.

Perfect for:

Established service businesses ready to scale
Unlimited customers (subscribers and one-off purchasers)
Higher monthly transaction volume
Maximizing profitability with lower transaction fees

✍️ TIP: Both plans include every feature—unlimited services, full customization, scheduling, customer management, marketing tools, purchase options (subscriptions and one-off purchases), and support. You're choosing a pricing structure, not feature access.

✅ BEST PRACTICE: Start with the Starter Plan if you're new or testing. You can upgrade to Growth anytime when your business volume makes the lower transaction fee more economical.

Understanding Transaction Fees

The key difference between plans is the transaction fee charged on each payment you process.

How it works:

Customer pays $100 subscription
Starter: You pay $2 (2%) to ServiceSubscriber
Growth: You pay $1 (1%) to ServiceSubscriber

⚠️ IMPORTANT: These are ServiceSubscriber platform fees. Stripe also charges separate payment processing fees (typically 2.9% + 30¢ per transaction in most regions).

Transaction Fee Examples

These examples show total monthly revenue from all sources (subscriptions + one-off purchases if enabled):

$1,000 monthly revenue:

Starter: $29 plan + $20 fees = $49 total
Growth: $79 plan + $10 fees = $89 total
Winner: Starter saves $40/month

$5,000 monthly revenue:

Starter: $29 plan + $100 fees = $129 total
Growth: $79 plan + $50 fees = $129 total
Winner: Break-even point

$10,000 monthly revenue:

Starter: $29 plan + $200 fees = $229 total
Growth: $79 plan + $100 fees = $179 total
Winner: Growth saves $50/month

✅ BEST PRACTICE: Calculate your expected monthly revenue from all sources—recurring subscriptions plus any one-off purchases. If you'll process more than $5,000/month total, Growth typically saves money.

✍️ TIP: One-off purchases (optional) can significantly boost your monthly revenue. For example, if you have $3,000 in subscription revenue and enable one-off purchases that generate an additional $2,500, you'd be at the break-even point where Growth becomes more economical.

Your 50% Discount Offer

During and immediately after your trial, you get a special promotional offer:

Starter: First 3 months at ~$14.50/month (then $29/month)
Growth: First 3 months at ~$39/month (then $79/month)

What this means:

Try either plan at half price
Transaction fees apply at the normal rate from day one
After 3 months, regular pricing begins
No commitment—cancel anytime

✅ BEST PRACTICE: If you're unsure between plans, take advantage of the Growth plan discount. Test the lower transaction fees at a reduced monthly rate, then decide if the savings justify the higher monthly cost after 3 months.

Real-World Examples

Example 1: Window Cleaning Startup

Situation:

8 active customers (subscribers)
Average $50/month per subscriber
$400 monthly revenue

Calculation:

Starter: $29 + ($400 × 2%) = $29 + $8 = $37/month
Growth: $79 + ($400 × 1%) = $79 + $4 = $83/month

Best Choice: Starter (saves $46/month)

Example 2: Growing Cleaning Service

Situation:

45 active subscribers at $150/month = $6,750
10 one-off purchases per month at $200 each = $2,000
$8,750 total monthly revenue

Calculation:

Starter: $29 + ($8,750 × 2%) = $29 + $175 = $204/month
Growth: $79 + ($8,750 × 1%) = $79 + $87.50 = $166.50/month

Best Choice: Growth (saves $37.50/month and growing)

Note: This example shows how enabling one-off purchases alongside subscriptions can push your total revenue over the breakeven point, making Growth more economical.

Example 3: Subscription-Only Lawn Care

Situation:

50 active subscribers
Average $150/month per subscriber
$7,500 monthly revenue (subscriptions only, one-off purchases disabled)

Calculation:

Starter: $29 + ($7,500 × 2%) = $29 + $150 = $179/month
Growth: $79 + ($7,500 × 1%) = $79 + $75 = $154/month

Best Choice: Growth (saves $25/month)

Calculating Your Breakeven Point

Here's the formula to find when Growth becomes cheaper:

Breakeven Monthly Revenue = $5,000

At $5,000/month in total revenue (from subscriptions and/or one-off purchases), both plans cost the same (~$129/month total). Above this, Growth saves money. Below this, Starter is more economical.

Quick Reference:

$2,000/month → Starter saves ~$30/month
$3,000/month → Starter saves ~$20/month
$5,000/month → Plans cost the same
$7,000/month → Growth saves ~$20/month
$10,000/month → Growth saves ~$50/month

✍️ TIP: Don't forget to include one-off purchase revenue in your calculations if you've enabled that option. Those transactions also incur the platform fee and can significantly impact which plan is more economical.

✅ BEST PRACTICE: Review your plan monthly as your business grows. If you're on Starter and approaching $5,000/month in total revenue, it's time to upgrade to Growth to start saving on transaction fees.