Service Analytics & Activity

Service analytics and activity tracking help you understand how your services perform, which offerings attract customers, and where to focus your business growth efforts.

This guide explains how to monitor service performance and use activity data to make better business decisions.

Accessing Service Data

Services Page Overview

View key metrics at the top of your Services page:

Summary metrics:

• All Services: Total count of all services you've created (active and draft)

• Active: Currently live and available for customers to purchase (subscriptions or one-off)

✍️ TIP: If your Active count is lower than All Services count, you have unpublished draft services. Review and publish them to start generating revenue, or delete drafts you no longer need.

What these numbers mean:

• All Services = Active: All your services are published and generating revenue

• All Services > Active: You have draft services or services with "Show on live site" unchecked

• Active = 0: No services are currently visible to customers—publish services to start accepting purchases

Individual Service View

Click any service to see detailed information:

Service header shows:

• Service name and Active status badge

• Service image thumbnail

• Subscription price and frequency (e.g., A$40.00 Weekly)

• "Show options" dropdown for pricing details

• Regular pricing information (e.g., "Regular pricing starts from A$50.00")

• Tax treatment (e.g., "Tax exclusive (GST 10%)")

• Action menu (⋯) for quick access

Four key metrics displayed:

• Total Revenue: Total earnings from all sources (subscriptions and one-off purchases)

• Purchases: Total number of one-off purchases made at regular price

• Customers: Total unique customers (both one-off purchasers and subscribers, active and inactive)

• Active Subscriptions: Number of currently active subscribers being billed and receiving service

Available tabs:

• Purchases: View one-off purchases only

• Subscriptions: View subscription purchase details

• Activity: Service history and timeline

Key Service Metrics

Understanding Service Metrics

Understanding Service MetricsYour service detail page displays four key metrics that help you track performance and growth at a glance.

Total Revenue

What it shows: The total revenue generated from this service since creation, including both subscription payments and one-off purchases.

Where to find it: Service detail page, displayed as the first metric card at the top.

What it means:

• Higher revenue = more successful service

• Tracks total earning power of this service offering

• Shows combined value from all purchase types

• Helps identify your most profitable services

• Cumulative total since service was created

Example: If you have 5 active subscribers at $40/month who've each paid twice ($400 total) plus 3 one-off purchases at $50 each ($150), your total revenue would be $550.

✍️ TIP: Compare total revenue across services to identify which offerings generate the most income overall, regardless of purchase type or customer count.

Purchases

What it shows: The total number of one-off purchases made at regular price without subscribing (all-time count since service creation).

Where to find it: Service detail page, displayed as the second metric card.

What it means:

• Interest in trying your service without committing

• Potential subscription conversion opportunity

• Shows if regular pricing is acceptable

• Indicates one-time purchase demand

• Only counts one-off purchases (subscriptions tracked separately)

Conversion opportunity:

One-off purchasers are warm leads for subscription conversion:

• They've already tried your service

• They know your quality

• Follow up to encourage subscribing

• Offer incentive to convert to subscription

Example scenarios:

High purchases, low active subscriptions:

• Customers prefer flexibility over commitment

• Subscription value proposition unclear

• Consider highlighting subscription savings more

• May need to improve service quality for retention

Low purchases, high active subscriptions:

• Strong subscription model

• Customers see clear value in committing

• Price difference effectively encourages subscriptions

• Service likely has high quality or necessity

Both low:

• Service needs more visibility or marketing

• Pricing may be too high for market

• Service offering may not match customer needs

✍️ TIP: If one-off purchases significantly outnumber active subscriptions, increase the "Show subscription savings" visibility or widen the price gap between regular and subscription pricing to better incentivize subscriptions.

Customers

What it shows: The total number of unique customers who have ever purchased this service in any form, including current active subscribers, paused or cancelled subscribers, and one-off purchasers (both active and inactive).

Where to find it: Service detail page, displayed as the third metric card.

What it means:

• Total reach of this service

• Higher count = broader customer base

• Includes both recurring and one-time customers

• Shows overall service adoption

• Counts each person once, regardless of purchase history

Example: If you have 8 active subscribers, 3 cancelled subscribers, and 2 people who made one-off purchases, your customer count would be 13.

✅ BEST PRACTICE: Track the ratio of active subscriptions to total customers. A high ratio means good conversion and retention. A low ratio suggests many customers try once but don't subscribe or have cancelled.

Active Subscriptions

What it shows: The number of currently active subscribers for this service who are being billed on their schedule and receiving service delivery.

Where to find it: Service detail page, displayed as the fourth metric card.

What it means:

• Your current recurring customer base

• Predictable revenue stream

• Higher count = more stable income

• Core measure of subscription business health

• Excludes paused, cancelled, or pending subscriptions

Calculate Monthly Recurring Revenue (MRR):

Formula: Active subscriptions × Subscription price = MRR

Example:

• Service: Weekly dog walking at $40/week

• Active subscriptions: 15

• Weekly recurring revenue: 15 × $40 = $600/week

• Monthly recurring revenue: $600 × 4.33 = $2,598/month

Growth tracking:

• Steady increase = strong service-market fit

• Flat numbers = investigate service quality or marketing

• Declining count = address cancellations urgently

• Zero subscriptions = needs immediate attention

✅ BEST PRACTICE: Track active subscription count weekly. Consistent growth over time indicates a successful, sustainable service. Set growth goals and monitor progress.

Analyzing Your Service Metrics Together

Healthy Service Indicators

• Growing active subscriptions: Steady month-over-month increase

• High subscription-to-customer ratio: Most customers who try become subscribers (60%+ is good)

• Balanced purchase types: Healthy combination of one-off purchases and subscriptions

• Increasing total revenue: Both subscriber growth and retention working well

Warning Signs to Investigate

• High customers, low active subscriptions: Many cancellations or poor conversion from one-off to subscription

• Many one-off purchases, few subscriptions: Customers don't see subscription value or commitment is too high

• Flat or declining active subscriptions: Cancellations outpacing new signups

• Zero in all metrics: Service visibility issue, pricing problem, or market fit concern

Example analysis:

Service: Monthly house cleaning

• Total Revenue: $12,500

• Purchases: 27 (one-off)

• Customers: 45

• Active Subscriptions: 18

Interpretation:

• 27 one-off purchases + 18 active subscriptions = 45 customers

• 60% chose one-off (27÷45), only 40% are subscribers (18÷45)

• Action needed: Subscription value isn't clear enough

• Solutions: Increase price gap, highlight savings more, improve service quality to encourage commitment

✍️ TIP: Use the Purchases tab to view all one-off purchase details and the Subscriptions tab to view all subscription details. Comparing these two lists helps you understand customer preferences and optimize your strategy.

✅ BEST PRACTICE: Review all four metrics together weekly. Individual metrics tell part of the story, but analyzing them together reveals the complete picture of your service's health and opportunities for improvement.

Service Activity Tab

Track detailed history and timeline of all events related to your service.

Accessing Activity

1. Go to Services page

2. Click on a service

3. Select Activity tab (next to Subscriptions tab)

The Activity tab displays a chronological timeline of all events related to this specific service, with the most recent events at the top.

What the Activity Log Shows

Service-level events:

• Service activation and creation

• Service modifications and updates

• Status changes (draft to published, active to inactive)

Customer events:

• New subscriptions started

• Subscription cancellations

• Subscription status changes

Payment events:

• Invoices created

• Invoices paid

• Payment failures

• Refunds processed

Each activity entry displays:

• Event type and title

• Date and time stamp

• Customer name (for customer-related events)

• Subscription details (service name, pricing, frequency)

• Relevant action buttons (Download PDF, Pay Now, View details)

Common Activity Events

Service Activated:

• Shown when service is first published and goes live

• Indicates service is now available for customers

• Includes "View Service" button to see live service page

• Example: "A Dog Walking & Grooming Care service has been activated for your business"

Subscription Started:

• Records when a new customer subscribes

• Shows customer name and subscription ID

• Displays which service they subscribed to

• Timestamp shows exact subscription date and time

• Example: "Dave started a subscription for service Dog Walking & Grooming Care [Weekly]"

Invoice Created:

• Shown when a new invoice is generated

• Displays customer name and subscription details

• Shows invoice amount and frequency

• Includes "Pay Now" and "Download PDF" buttons

• Example: "A new invoice has been created for Dave"

Invoice Paid:

• Records successful payment completion

• Shows customer name and payment details

• Displays subscription information and amount paid

• Includes "Download PDF" button for receipt

• Example: "Dave has paid the invoice"

Subscription Cancelled:

• Logs when a customer cancels their subscription

• Shows customer name and cancellation date

• May include cancellation reason if provided

• Indicates revenue impact

Service Modified:

• Documents changes made to service settings

• Shows what was changed and when

• Records who made the modification

• Tracks service updates over time

Using the Activity Log

Monitor new business:

• See new subscriptions in real-time

• Track customer onboarding

• Celebrate subscription milestones

Track revenue events:

• Monitor invoice creation and payment

• Identify payment patterns

• Download invoices and receipts as needed

Investigate issues:

• Review timeline of subscription problems

• See when cancellations occurred

• Understand customer journey from start to cancellation

Analyze patterns:

• When do most subscriptions start?

• When do cancellations cluster?

• Are there patterns in payment timing?

• Which days see the most activity?

Quick actions available:

• Download PDF invoices and receipts

• Pay outstanding invoices

• View service details

• Access subscription information

✍️ TIP: Review activity weekly to spot patterns—when do most signups happen? When do cancellations cluster? Are there specific times when payments fail? This reveals optimization opportunities for your business timing and operations.

✅ BEST PRACTICE: Use the activity log to maintain a detailed record of your service's history. This is invaluable for customer support, financial reconciliation, and understanding your business growth over time.

Analyzing Service Performance

Use your service metrics to identify what's working, what needs improvement, and where to focus your efforts.

High-Performing Services

Identifying Success

High-performing services show these indicators:

• Steady subscription growth: Month-over-month increase in active subscriptions

• Low cancellation rates: Subscribers stay long-term

• Healthy purchase mix: Good balance of subscriptions and one-off purchases

• Consistently positive feedback: Customers express satisfaction

• Operating at or near capacity: Strong demand for your service

What to Do with Winners

Document success factors:

• What makes this service attractive?

• What pricing strategy works?

• What descriptions and images resonate?

• What terms and policies work well?

Leverage success:

• Use as templates when creating new services

• Feature prominently on your live site

• Consider price increases due to high demand

• Create similar offerings to replicate success

• Focus marketing budget on promoting these services

✍️ TIP: Your best-performing services reveal what your market values. Study them carefully to understand customer preferences and replicate success factors in other offerings.

Underperforming Services

Warning Signs

Watch for these indicators of poor performance:

• Zero or very few purchases: Little to no customer interest

• High cancellation rates: Subscribers don't stay long-term

• No growth over time: Flat numbers for extended periods

• Low subscription conversion: Many one-off purchases, few subscriptions

• Negative customer feedback: Complaints or dissatisfaction

What to Investigate

Review these key areas:

Pricing:

• Is pricing competitive with alternatives?

• Is the subscription-to-regular price gap compelling?

• Are you too expensive or too cheap for perceived value?

Presentation:

• Are descriptions clear and compelling?

• Do images showcase quality work?

• Are purchase options clearly explained?

Terms:

• Are subscription terms too restrictive?

• Is the minimum commitment too long?

• Are policies customer-friendly?

Market demand:

• Does actual demand exist for this service?

• Are you targeting the right customers?

• Is timing or seasonality a factor?

Action Options

Improve:

• Add better photos showcasing your best work

• Write clearer, more compelling descriptions

• Adjust pricing or price gap

• Update terms to be more customer-friendly

Reposition:

• Target different customer segments

• Change value proposition

• Adjust purchase options (enable/disable one-off purchases)

Test pricing:

• Lower prices to test if demand increases

• Widen subscription savings to incentivize subscriptions

• Enable one-off purchases to lower entry barrier

Retire:

• Uncheck "Show on live site" to hide from new customers

• Delete if no subscribers and no improvement after changes

✍️ IMPORTANT: Before retiring a service, ensure all active subscriptions are transitioned or completed. You cannot delete services with active subscribers.

Seasonal Patterns

Tracking Throughout the Year

Monitor these seasonal factors:

Signup patterns:

• Which months bring most new customers?

• When do subscriptions increase?

• When do one-off purchases spike?

Cancellation patterns:

• When do cancellations cluster?

• Are there predictable pause periods?

• What drives seasonal churn?

Revenue fluctuations:

• Which months generate highest revenue?

• When does revenue typically drop?

• How do seasonal changes impact cash flow?

Service delivery peaks:

• When is demand highest?

• When do you need extra capacity?

• When can you reduce resources?

Common Seasonal Patterns

Lawn care:

• High spring signups (March-May)

• Fall cancellations (September-November)

• Revenue peaks in summer months

Pool service:

• Summer peaks (May-August)

• Winter pauses or cancellations

• One-off cleanings in spring for opening

House cleaning:

• Steady year-round demand

• Slight increase before holidays

• Minimal seasonal variation

Snow removal:

• Fall signups (September-November)

• Winter service delivery

• Spring cancellations (March-April)

✍️ TIP: Use historical activity data to predict future patterns. Plan marketing campaigns, pricing adjustments, and capacity allocation accordingly. Prepare for known busy seasons well in advance.

Comparative Analysis

Comparing Your Services

Compare services across your portfolio to understand what drives success and identify improvement opportunities.

By active subscriptions:

• Which services attract the most subscribers?

• What do popular services have in common?

• Can underperforming services learn from winners?

• Are subscription terms more favorable on successful services?

By total revenue:

• Which generates the most income overall?

• What's the balance between price and volume?

• Which has the best profit margins?

• Are high-revenue services subscription-heavy or one-off-heavy?

By purchase mix:

• Which services convert one-off purchasers to subscribers?

• Which have mostly subscriptions vs. mostly one-off purchases?

• Does the pricing gap effectively incentivize subscriptions?

• Are "Show subscription savings" settings optimized?

By growth rate:

• Which are growing fastest?

• Which are stagnant or declining?

• What drives different growth rates?

• Are newer services outperforming older ones?

✅ BEST PRACTICE: Create a simple spreadsheet tracking these metrics monthly. Visual trends over time reveal patterns that aren't obvious from single snapshots.

Using Data to Make Decisions

Pricing Adjustments

Use performance data to inform pricing decisions and maximize revenue while maintaining demand.

When to increase prices:

• Service is at or near capacity

• High demand with low churn

• Active subscriptions growing steadily

• Value clearly exceeds current price

• Your costs have increased

• Subscriber limit nearly reached

When to decrease prices:

• Zero or very few customers despite marketing

• Competition significantly undercuts you

• Many one-off purchases but few subscriptions (widen the gap)

• You're testing market price sensitivity

• Service appears too expensive for perceived value

How to test pricing changes:

⚠️ IMPORTANT: Pricing is locked once customers purchase. You cannot change pricing for existing customers.

1. Create new service with updated pricing

2. Uncheck "Show on live site" on old service

3. Monitor signup rate on new service

4. Existing customers continue at old pricing

5. Adjust based on actual results, not assumptions

Capacity Planning

Use subscription counts and purchase data to plan staffing and resource allocation effectively.

Approaching capacity:

• Hire additional help to handle demand

• Increase prices to slow demand naturally

• Enable subscriber limits to cap at your capacity

• Add waitlists for interested customers

• Expand service hours or days available

Underutilized capacity:

• Market more aggressively to fill available slots

• Lower prices to test if demand increases

• Improve service appeal and positioning

• Enable one-off purchases to lower entry barrier

• Consider discontinuing if demand doesn't improve

✍️ TIP: Use the "Limit number of subscribers" setting to prevent overbooking. Remember, this only limits subscriptions—one-off purchases remain available, giving you flexibility to accept occasional work without recurring commitment.

Marketing Focus

Allocate marketing resources based on service performance data rather than guesswork.

High performers:

• Feature prominently on your live site

• Invest advertising budget here

• Optimize descriptions and images continuously

• Create customer testimonials showcasing results

• Highlight subscription savings clearly

• Use as examples in all marketing materials

Low performers:

• Fix underlying issues first before marketing heavily

• Test improvements systematically

• Don't waste marketing budget on broken offerings

• Improve, then market once performance improves

• Retire service if issues are unfixable

Balanced approach:

• Allocate 70% of marketing budget to proven winners

• Use 20% to improve and test underperformers

• Reserve 10% for new service launches

✅ BEST PRACTICE: Let data guide decisions, not assumptions. Services that perform well deserve more attention and investment than those that don't. Review metrics monthly and adjust your focus accordingly.

✍️ TIP: The Purchases and Subscriptions tabs provide detailed customer lists. Use this data to identify patterns—which customers subscribed immediately vs. tried once first? This reveals how customers make purchasing decisions for each service.